Technical SEO Specialist
Remote- Based position
About Catalyst IQ
Catalyst IQ is a digital marketing and technology leader formed by uniting
Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and
ZeroSum. We empower businesses to grow with precision and profitability through
smarter, faster, and more comprehensive solutions. As a part of Advance Local
and built on a foundation of over a decade of proprietary technology
development, 23 billion data points, 22 OEM certifications, and a national sales
force, Catalyst IQ combines cutting-edge innovation with human expertise to
deliver real-time insights and actionable intelligence that accelerate sales.
We are seeking a detail-oriented and proactive Technical SEO Specialist to join
our team. In this role, you will play a key part in developing, planning, and
implementing high-impact SEO strategies, with a strong focus on technical SEO
and website optimization. You will collaborate closely with other SEO
specialists, content writers, developers, the analytics team, and client-facing
stakeholders to drive organic traffic growth, improve search rankings, resolve
technical SEO issues, and deliver measurable results for clients across a range
of industries.
The ideal candidate has a strong foundation in technical SEO, enjoys
troubleshooting complex website issues, and can translate technical findings
into clear, actionable recommendations. Experience working with large,
multi-location websites, automotive websites, or other complex website
environments is highly valued.
Primary Responsibilities
SEO Strategy & Content Development
* Research and identify high-opportunity keywords, search trends, content gaps,
and technical opportunities aligned with client business goals and market
demand, including AI-driven search signals.
* Develop comprehensive SEO strategies that incorporate content, on-page,
technical, and emerging search considerations.
* Collaborate with writers, other SEO specialists, and stakeholders to plan and
optimize content for traditional and emerging search environments.
Technical SEO & Website Optimization
* Conduct technical SEO audits and analyze websites for issues impacting
crawlability, indexation, site architecture, internal linking, page
experience, and organic search performance.
* Implement and optimize technical SEO elements, including redirects,
canonicalization, XML sitemaps, robots.txt, status codes, structured data,
Core Web Vitals, and other technical factors.
* Translate technical findings into clear, actionable recommendations and
developer-ready tickets; collaborate with developers and internal teams to
implement and validate fixes.
* Support technical SEO initiatives related to website migrations, redesigns,
CMS changes, URL structure changes, and other significant website updates.
* Establish technical SEO best practices and identify opportunities for
scalable improvements across client websites.
On-Page SEO, Analytics, & Performance
* Audit and optimize on-page SEO elements including metadata, headings,
internal linking, schema, and search intent, while ensuring content is
technically optimized and properly integrated into website architecture.
* Use Google Search Console, Google Analytics, Screaming Frog, and other SEO
tools to monitor organic performance, identify opportunities, and investigate
changes in traffic, rankings, indexing, and crawlability.
* Track key SEO performance indicators and provide data-driven insights and
recommendations to improve organic visibility, website performance, and
client outcomes.
* Monitor and adapt to changes in search engine requirements and emerging
search experiences, including AEO, GEO, and AI-driven search.
* Client & Cross-Functional Collaboration
* Communicate SEO strategies, technical findings, recommendations, progress,
and results clearly to both technical and non-technical stakeholders.
* Collaborate with developers, content writers, SEO specialists, and
client-facing teams to execute integrated SEO strategies.
* Respond promptly and professionally to client questions and requests related
to SEO performance and opportunities.
* Manage multiple client projects and prioritize SEO initiatives based on
potential impact, business objectives, and available resources.
Qualifications
* Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or
related field, or equivalent experience.
* 3+ years of experience in SEO, with demonstrated hands-on experience in
technical and content SEO.
* Strong understanding of technical SEO principles, including crawling,
indexation, site architecture, canonicalization, redirects, XML sitemaps,
robots.txt, internal linking, structured data, and Core Web Vitals.
* Hands-on experience conducting technical SEO audits and translating findings
into actionable recommendations.
* Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google
Search Console, Screaming Frog, or similar).
* Working knowledge of HTML and basic knowledge of CSS and JavaScript as they
relate to SEO and website rendering.
* Strong understanding of current SEO best practices, including emerging trends
in AEO/GEO/AI search.
* Excellent analytical and problem-solving skills with the ability to diagnose
technical issues and prioritize recommendations based on potential SEO
impact.
* Ability to communicate technical concepts clearly to developers, clients, and
non-technical stakeholders.
* Detail-oriented, organized, and able to manage multiple projects and
deadlines effectively.
Preferred Skills
* Experience working in an SEO or digital marketing agency environment.
* Experience with large, multi-location, automotive, capital equipment, or
other complex websites.
* Experience with website migrations, domain migrations, redesigns, or CMS
transitions.
* Familiarity with WordPress and other content management systems.
* Experience working directly with developers or web development teams.
