The Sr. Lifecycle Marketing Specialist will report to the Email Marketing
Manager in the Marketing department. This role is responsible for implementation
and management of our engagement, transactional, and acquisition campaigns. In
this role, the incumbent will work closely with internal and external teams to
create, optimize, and manage business-wide marketing automation programs and
projects, including product utilization campaigns and data quality initiatives.
To be successful in this role, the incumbent should display a deep knowledge of
email tools, marketing automation, customer data management, and a passion for
analytics.
* Lead First Dollar in digital eco-system automation and be responsible for
providing best practices
* Manages platform-wide marketing automation programs and projects across the
customer lifecycle including adoption, product utilization, and transactional
* Implement and manage audience segments to optimize targeting, engagement, and
conversion based on our Client’s communication preferences.
* Must be able to lead and manage several projects and stakeholders across
multiple digital platforms (SMS, email, etc.)
* Develop test plans that allow for rapid iterations, monitor results and
communicate to cross functional teams
* Plan and deploy email file development, email sender score health, and
deliverability growth; drives collaboration with IT team and 3rd party ESP
teams to ensure healthy email platform operations.
* Lead the development and maintenance of automated data syncs across multiple
databases to populate audience email data using SQL queries and scripting
* Working with external projects and teams to ensure seamless delivery of
projects from creative to deployment
* Work cross-functionally with product, engineering, and compliance to build,
launch and iterate on new features
* Represent marketing in client stakeholder meetings to identify communication
requirements for brand implementations
* Other duties as assigned
Typical schedule for this position is Monday to Friday 9 a.m. CT to 5 p.m. CT.
Qualifications
Education & Experience:
* 5-8 years of related experience
* Bachelor’s Degree or Equivalent in Marketing
Skills & Abilities:
* 5+ Years of Enterprise Marketing Automation platforms such as Iterable
* 3+ years relational databases (MS SQL Server) to construct complex SQL
queries
* Proficiency with email coding best practices (such as handlebars and liquid)
* Experience in managing content across multiple platform (SMS, Email, etc.)
* Deep understanding of all aspects marketing automation best practices
* Experience in HTML, JAVA, SQL and
* B2B and B2C experience a plus
Other Requirements:
* Prolonged periods of sitting at a desk and working on a computer
