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Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred
About the Role
At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms.
This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact.
You’ll manage and grow the brand across:
LinkedIn
Instagram
TikTok
Facebook
X (Twitter)
YouTube
You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence.
If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content, this role is a strong fit.
What You’ll OwnSocial Media Strategy & Growth
Develop and execute a social media strategy aligned with marketing and business goals.
Build platform-specific growth strategies
Define KPIs for:
Engagement
Reach
Audience growth
Website traffic
Leads and conversions
Build and manage social media content calendars
Identify emerging trends, formats, and content opportunities
Continuously test and refine the strategy based on performance
Content Creation & Publishing
Create compelling, platform-native social content.
Write and edit:
Social posts
Hooks
Captions
Threads
Short-form copy
Repurpose long-form content into social-first formats
Adapt content for different platforms and audiences
Collaborate with designers and video editors on multimedia content
Maintain consistency across brand voice, messaging, and visual identity
Schedule and publish content using tools such as:
Hootsuite
Sprout Social
Buffer
HubSpot
Community Management & Engagement
Own day-to-day audience engagement.
Monitor:
Comments
DMs
Mentions
Tags
Audience conversations
Respond professionally and promptly
Start and participate in relevant conversations
Build stronger relationships with followers and community members
Amplify relevant user-generated content (UGC)
Escalate customer service or reputation concerns when appropriate
Social Campaign Execution
Support and execute social campaigns around:
Product launches
Events
Brand initiatives
Promotions
Partnerships
Collaborate with paid media teams to align organic and paid social strategies.
Support:
Influencer collaborations
UGC campaigns
Strategic partnerships
Social promotions
Analytics & Performance Optimization
Track what actually works — and use those insights to improve future content.
Monitor:
Engagement
Reach
Impressions
Follower growth
Website traffic
Leads
Conversions
Content performance
Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends.
Prepare weekly and monthly performance reports
Conduct content and campaign A/B tests
Identify top-performing formats and topics
Recommend improvements based on data
Adjust content strategy based on audience behavior
Cross-Functional Collaboration
Work closely with:
Marketing
Content
Design
Video
PR
Customer Support
Leadership
Share audience insights and social performance learnings to improve:
Messaging
Campaigns
Brand positioning
Content strategy
What Makes You a Strong Fit
You:
Understand that each social platform requires a different content approach
Know how to create content people actually want to engage with
Have strong instincts for hooks, storytelling, trends, and digital culture
Can balance creativity with performance data
Understand the difference between vanity metrics and meaningful growth
Are comfortable engaging directly with audiences
Can manage multiple channels without sacrificing consistency
Stay current with changing algorithms, formats, and platform trends
Are proactive, organized, and comfortable moving quickly
Required Experience & Skills
2+ years of professional social media management experience
Hands-on experience managing multiple platforms, such as:
LinkedIn
Instagram
TikTok
Facebook
X (Twitter)
YouTube
Strong writing, editing, and social copywriting skills
Experience building and maintaining content calendars
Experience with social scheduling and analytics tools such as:
Hootsuite
Sprout Social
Buffer
HubSpot
Familiarity with:
Canva
Adobe Creative Suite or similar design tools
Strong understanding of:
Social engagement
Audience growth
Content optimization
Platform analytics
Strong written and verbal English communication
Ability to work independently during U.S. business hours
Nice to Have
Experience with:
SaaS
E-commerce
Agencies
Professional services
Founder-led or personal brands
Influencer marketing
UGC campaigns
Paid social advertising
Brand reputation management
Social media crisis management
Short-form video strategy
Lead generation through organic social
What a Typical Day Looks Like
You might:
Review comments, DMs, mentions, and audience activity
Write and schedule upcoming social posts
Identify trending topics and content opportunities
Collaborate with designers or video editors on creative assets
Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube
Engage with followers and relevant accounts
Review analytics and identify high-performing content
Optimize upcoming posts based on performance
Update reporting dashboards
Plan upcoming campaigns and content calendars
In short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth.
Key Metrics for Success
Engagement rate and engagement growth
Relevant follower/subscriber growth
Reach and content visibility
Website traffic from social channels
Leads and conversions generated from social
Community response time
Quality of audience engagement
Campaign and content performance
Consistency of publishing
Continuous improvement in social performance
Why This Role Stands Out
Full ownership of social media execution and growth
Opportunity to manage multiple major social platforms
Direct collaboration with marketing and leadership
Strong creative freedom backed by performance data
Opportunity to influence brand positioning and audience growth
Fully remote environment
Clear growth opportunities into:
Senior Social Media Manager
Content Marketing Manager
Social Media Lead
Head of Social
Brand & Community Lead
Interview Process
Initial Phone Screen
Spark Hire Intro Video
Video Interview with Pavago Recruiter
Portfolio / Practical Task — 1-Week Content Calendar + Sample Posts
Client Interview with Marketing Leadership
Offer & Background Verification
Apply Now
If you:
Know how to create content that earns attention and engagement
Understand how different platforms require different strategies
Enjoy building and engaging online communities
Use analytics to continuously improve performance
Can balance creativity, consistency, and measurable growth
This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand.
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