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Performance Marketing Manager (Paid Media, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)About the Role
We’re hiring a Performance Marketing Manager who knows how to turn ad spend into qualified leads and revenue.
You’ll own paid media strategy, execution, and optimization across Google, Meta, LinkedIn, and emerging channels. This is a hands-on role with clear accountability — not just managing campaigns, but improving CPA, ROAS, and pipeline growth month over month.
If you think in funnels, test relentlessly, and make decisions based on data — this role is for you.
ResponsibilitiesPaid Media Strategy & Execution
Build and manage campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Reddit, TikTok
Design and execute full-funnel B2B lead generation strategies
Launch campaigns end-to-end (structure, targeting, tracking, creatives, optimization)
Write high-converting ad copy and collaborate on creative production
Align messaging across paid, organic, and content channels
Optimization & Scaling
Monitor campaigns daily and make data-driven optimizations
Run structured A/B tests across creatives, audiences, bidding, and landing pages
Optimize budgets and targeting to improve CPA, CPL, and ROAS
Identify and scale high-performing campaigns while maintaining efficiency
Stay updated on platform changes, algorithms, and privacy updates
Analytics & Reporting
Track key metrics: CTR, CPC, CPL, CPA, ROAS, Conversion Rate (CVR)
Use Google Analytics (GA4), Google Tag Manager, and platform dashboards to evaluate performance
Build clear reports with insights and actionable recommendations
Translate data into strategy improvements
Cross-Team Collaboration
Work closely with marketing and sales teams to align campaigns with revenue goals
Provide data-backed feedback on creatives and messaging
Contribute to broader growth initiatives across paid, content, and lifecycle marketing
Requirements
3+ years of hands-on experience managing paid media campaigns (Google Ads, Meta, LinkedIn)
Proven track record improving CPA, ROAS, and campaign scalability
Strong experience in B2B lead generation and pipeline growth
Deep understanding of PPC fundamentals (bidding, targeting, retargeting, funnel optimization)
Experience with conversion tracking, pixels, UTM tracking, and attribution models
Proficiency in:
Google Analytics (GA4)
Google Tag Manager
Ability to independently launch and optimize campaigns end-to-end
Strong ad copywriting and testing mindset
Nice to Have
Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo)
Funnel optimization and advanced audience segmentation experience
Google Ads or Meta certifications
Experience managing multiple accounts or large ad budgets
Familiarity with creative tools (Canva, Adobe Creative Suite)
Tools & Tech
Google Ads
Meta Ads (Facebook/Instagram)
LinkedIn Ads
X (Twitter), Reddit, TikTok Ads
Google Analytics (GA4)
Google Tag Manager
CRM tools (HubSpot, Salesforce, Marketo)
Why Join
Own full-funnel performance marketing strategy and execution
Direct impact on revenue and growth
Work in a data-driven, results-focused environment
Opportunity to scale campaigns across multiple platforms and budgets
Fully remote role with high ownership and autonomy
Apply Now
If you’re a Performance Marketing Manager who can turn ad spend into pipeline and revenue, we’d love to hear from you.
Apply now and help scale high-performing paid campaigns across multiple platforms.