The Role
We’re hiring a Marketing Specialist to own our social media presence and paid advertising across Instagram, Facebook, TikTok, and Google Ads. This role is hands-on across both organic content and performance campaigns — you’ll shape how our brand shows up online and drive measurable results through smart strategy and sharp execution.
This is a great role for someone who’s equally comfortable crafting a content calendar and dialing in ROAS on a paid campaign — and who thrives working independently in a remote environment.
What You’ll Do
Own our organic social presence
Develop and execute content strategies across Instagram, Facebook, and TikTok
Plan, schedule, and publish content that’s on-brand and built for each platform
Monitor comments, engage with our community, and grow our following
Run paid advertising campaigns
Plan, launch, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads
Manage budgets, set targets, and report on performance against KPIs like ROAS and CPA
Run A/B tests on creative, copy, and audiences to continuously improve results
Report and iterate
Track performance across channels using Google Analytics, Meta Business Suite, and platform-native tools
Surface insights and translate them into clear next steps
Stay on top of platform updates, algorithm changes, and emerging trends
Collaborate on creative
Work with designers or own the creative process directly to produce scroll-stopping content
Adapt messaging and formats across platforms — especially short-form video (Reels, TikToks)
What Success Looks Like (First 60–90 Days)
A clear, consistent content calendar live across Instagram, Facebook, and TikTok
Paid campaigns running on Meta, TikTok, and Google with defined targets and reporting in place
Early performance data reviewed and first round of optimizations made
A repeatable process for content creation, publishing, and campaign management
Requirements
3–5 years in digital marketing, social media, or a related role
Proven experience running paid campaigns on Meta Ads Manager, TikTok Ads, and Google Ads
Strong grasp of organic social strategy and short-form video best practices
Comfortable with analytics tools and able to translate data into decisions
Strong written communication skills and a good eye for on-brand content
Self-directed and reliable — you don’t need a lot of hand-holding to get things done
Nice to Have
Basic design or video editing skills (Canva, CapCut, Adobe, etc.)
Experience with marketing automation or CRM tools
Background in transportation
How We Work
Remote-first with high ownership and clear communication
You’ll have real autonomy over your channels and budget
We move fast and value people who can make smart tradeoffs and keep things moving