Role Overview:
We are seeking a creative and strategic Marketing & PR Virtual Assistant to support brand growth, content creation, and promotional initiatives. This role is ideal for someone who can both execute and think strategically, contributing ideas that enhance visibility and audience engagement.
You will play a key role in supporting book launches, thought leadership content, and social media presence, as well as identifying opportunities for PR and partnerships.
Scope of Work:
Content Creation & Social Media Management
Create, edit, and publish content (primarily for LinkedIn)
Repurpose thought leadership ideas into engaging posts
Manage scheduling, posting, and monitoring of social media
Maintain consistent brand voice and messaging
Suggest improvements to increase reach and engagement
Marketing Campaigns & Book Launch Support
Assist with marketing efforts for current and upcoming book launches
Help build landing pages and book-related websites
Coordinate promotional activities and campaigns
Organize and distribute marketing materials
PR & Growth Initiatives
Research and identify speaking engagements and PR opportunities
Support outreach efforts to expand audience reach
Help position the brand in relevant channels and communities
Contribute ideas for audience growth and visibility
Strategy & Advisory Support
Recommend content strategies and posting plans
Provide insights on improving online presence
Suggest tools, trends, and marketing approaches
Act as a thought partner, not just an executor
Marketing Project & Campaign Management
Help develop marketing plans and campaign roadmaps
Coordinate marketing initiatives from concept through execution
Manage campaign timelines and deliverables
Track action items and follow up with stakeholders
Ensure launches, promotions, and content initiatives stay on schedule
Collaborate with Diane to transform ideas into actionable marketing plans
Take ownership of execution once direction and objectives are established
Qualifications:
Required
Experience in social media management and content creation
Strong writing skills (especially for LinkedIn or professional audiences)
Basic understanding of marketing and branding principles
Ability to work independently and propose ideas
Preferred
Background in marketing, PR, or communications
Experience supporting personal brands, authors, or consultants
Familiarity with book launches or digital product marketing
Experience with landing pages or website builders
Exposure to AI tools for content creation
Thought leadership marketing
Experience Management / CX industry
Journey Mapping / Service Design exposure
Multi-stakeholder project coordination
Key Traits
Creative and strategic thinker
Comfortable making recommendations
Growth-oriented mindset
Strong executor
Highly proactive and idea-driven
Comfortable managing timelines
Able to “manage up” and keep projects moving
Can independently develop plans from high-level direction
Comfortable working in a fast-moving entrepreneurial environment
Ideal Candidate Profile:
Marketing VA
Marketing Coordinator
Marketing Project Manager
Brand Coordinator
Content Marketing Specialist
PR Coordinator
LinkedIn Marketing Specialist
Tools & Systems:
Social media platforms (LinkedIn primarily)
HubSpot (CRM/marketing integration)
Website/landing page builders (to be specified)
AI tools (e.g., content and design tools)
Google Workspace / Microsoft Office
Shifts & Hours:
Starting with a minimum of 10–12 hours per week; Flexible schedule
Deadline-driven, not time-zone dependent
Schedule is flexible with an identified weekly check in call
Target Start Date:
As soon as possible
Start date Monday the 15th
Additional Note:
These roles are intended for someone who can go beyond execution and act as a strategic partner, helping guide what should be done and not just completing assigned tasks.
