Work Whisper

Marketing Manager (B2B Growth & Demand Generation) – Remote
Position Type: Full-Time, Remote
Location: Remote
Working Hours: U.S. Business Hours
Compensation: $3,500–$5,000 USD/month
About the Role
At Pavago, one of our clients is hiring a Marketing Manager to lead and scale the marketing function for a growing B2B managed IT and wireless services company.
This is a high-ownership leadership role where you’ll work directly with the CEO to drive lead generation, brand growth, demand generation, content strategy, and overall marketing performance.
This is not a coordination role.
You’ll own the marketing function end-to-end, managing strategy and execution while having the autonomy to make decisions, oversee budgets, and hire specialized contractors when needed.
If you’re equally comfortable building strategy, executing campaigns, analyzing performance, and leveraging AI to improve marketing outcomes, this role is built for you.
What You’ll OwnMarketing Strategy & Performance
Own the company’s overall marketing strategy and roadmap.
Develop initiatives that drive:
Lead generation
Pipeline growth
Revenue
Brand awareness
Analyze marketing performance across all channels.
Identify opportunities to improve campaigns, messaging, and marketing operations.
Collaborate directly with the CEO on business growth initiatives.
Reporting & Marketing Analytics
Prepare monthly KPI reports for leadership.
Monitor performance across:
LinkedIn
Salesforce Pardot (MCAE)
Salesforce Sales Engagement
Google Search Console
Google Business Profile
Webinar performance
Identify trends, opportunities, and underperforming areas.
Present strategic recommendations backed by marketing data.
Content Marketing
Manage the company’s LinkedIn presence.
Create weekly LinkedIn content for:
Company page
Executive personal brands
Produce a monthly newsletter for approximately 12,000 subscribers.
Develop blog content strategies and publishing calendars.
Coordinate customer case studies with internal teams and channel partners.
Create content that supports SEO, engagement, and lead generation.
Webinar & Demand Generation
Plan and execute webinars every 6–8 weeks.
Manage:
Promotion
Registration campaigns
Email sequences
Post-event follow-up
Coordinate webinar logistics using Zoom.
Repurpose webinar content into blogs, social media posts, and marketing assets.
CRM & Sales Enablement
Manage Salesforce Pardot (MCAE) marketing campaigns.
Build and optimize email nurture sequences.
Develop quarterly Salesforce Sales Engagement cadences.
Align marketing initiatives with the buyer journey.
Support sales teams through targeted marketing programs.
Strengthen go-to-market strategies alongside channel partners.
Website & Digital Presence
Manage website updates using Webflow.
Optimize and maintain Google Business Profile.
Monitor and respond to customer reviews.
Support website improvements and future redesign initiatives.
Improve local search visibility and overall digital presence.
Contractor & Vendor Management
Hire and manage external specialists, including:
Graphic Designers
Web Developers
SEO Specialists
Copywriters
Manage project timelines, budgets, and deliverables.
Ensure quality standards across all outsourced marketing work.
Systems & Process Improvement
Develop scalable marketing systems and workflows.
Improve campaign execution, reporting, and content production processes.
Integrate AI into day-to-day marketing operations.
Continuously improve efficiency, scalability, and marketing ROI.
What Makes You a Strong Fit
Strategic thinker with strong hands-on execution skills.
Comfortable owning an entire marketing function.
Highly analytical and data-driven.
Organized and capable of managing multiple priorities.
Strong business judgment and decision-making abilities.
Self-starter who thrives with autonomy.
Excellent communicator and collaborator.
Curious, resourceful, and constantly seeking improvement.
Comfortable using AI to accelerate marketing execution and decision-making.
Required Experience & SkillsExperience
4–7 years of B2B marketing experience.
Experience leading or owning a marketing function.
Experience supporting B2B sales organizations.
Experience hiring and managing external contractors.
Technical Skills
Hands-on experience with:
Salesforce
Salesforce Pardot (MCAE)
Salesforce Sales Engagement
LinkedIn
Webflow
Zoom Webinars
Canva
Google Search Console
Google Business Profile
Core Competencies
Strong content creation experience, including:
LinkedIn
Email newsletters
Blog strategy
Strong understanding of B2B marketing analytics.
Ability to translate marketing data into strategic recommendations.
Deep understanding of B2B sales cycles and revenue marketing.
Active daily use of AI tools within marketing workflows.
Ability to clearly explain how AI supports campaign execution and decision-making.
Nice-to-Have
Experience within:
Managed IT Services (MSP)
Telecom
Networking
Technology Services
Experience marketing through:
VARs
Channel partners
Reseller networks
SEO experience.
Experience leading:
Company rebrands
Website redesigns
Experience scaling marketing for businesses between $5M–$50M ARR.
Extensive use of:
Claude
ChatGPT
Gemini
Other AI productivity tools
Tech Stack
Salesforce
Salesforce Pardot (MCAE)
Salesforce Sales Engagement
LinkedIn
Webflow
Zoom Webinars
Canva
Google Search Console
Google Business Profile
AI Tools (Claude preferred)
What a Typical Day Looks Like
Review marketing KPIs and campaign performance.
Create and schedule LinkedIn content.
Manage email newsletters and nurture campaigns.
Coordinate webinar planning and promotion.
Update website content and digital assets.
Meet with contractors and review deliverables.
Analyze lead generation performance.
Collaborate with leadership on strategic priorities.
Identify growth opportunities and optimization initiatives.
Use AI tools to accelerate planning, analysis, and content production.
In short: You’ll own the company’s marketing function, drive measurable business growth, and ensure every marketing initiative contributes directly to pipeline, revenue, and brand expansion.
Key Metrics for Success (KPIs)
Marketing Qualified Leads (MQLs)
Marketing contribution to pipeline
LinkedIn engagement and audience growth
Newsletter engagement and email performance
Webinar registrations and attendance
Organic website traffic growth
Lead conversion rates
Google Business Profile engagement
Campaign ROI and marketing efficiency
Successful execution of strategic marketing initiatives
Why Join Us?
Direct access to company leadership.
Full ownership of the marketing function.
Opportunity to build and scale a modern B2B marketing engine.
Budget authority with flexibility to hire specialized contractors.
Fully remote work environment.
Competitive compensation.
Opportunity to lead future rebranding and website transformation initiatives.
High-impact role with significant long-term growth potential.
Interview Process
Spark Hire Intro Video (3–5 minutes)
Final Client Interview
Offer & Onboarding
Assessment Process
Finalists will receive a sample monthly KPI report before the final interview. During the interview, you’ll discuss priorities, recommendations, optimization opportunities, and strategic decisions based on the provided data.
The focus is on your marketing judgment, decision-making process, and business instincts—not polished presentations.
What Happens After You Apply
After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.
Rather than repeating your background across multiple screening calls, you’ll have one opportunity to introduce yourself, discuss your B2B marketing experience, explain how you’ve driven pipeline growth, and share how you leverage AI tools in your marketing workflows. Your video will be reviewed by the hiring team before moving to the final interview.
You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.
Apply Now
If you’re passionate about B2B growth marketing, enjoy owning strategy and execution, and want to build a scalable marketing engine that directly drives pipeline and revenue, we’d love to hear from you. Apply today and make a measurable impact in a high-growth technology business.