Marketing Coordinator (Salesforce, CRM, Marketing Ops, Lead Generation – Remote, CST Hours)About the Role
We’re hiring a Marketing Coordinator to support marketing operations, CRM management, and campaign execution.
This is a process-driven, execution-heavy role where you’ll manage data integrity, build prospect lists, and ensure marketing systems run clean and efficiently.
You’ll work directly with the VP of Marketing, helping create better visibility, stronger systems, and smoother campaign execution.
ResponsibilitiesCRM & Data Management
Maintain CRM hygiene and data accuracy in Salesforce
Manage database structure and ensure proper segmentation readiness
Audit and clean marketing data regularly
Lead Generation & List Building
Build and audit prospect lists using:
ZoomInfo
Similar prospecting tools
Ensure lists are accurate, targeted, and ready for campaigns
Campaign Execution & Support
Execute compliant mass email campaigns
Support campaign infrastructure and tracking
Assist with email drafts, publishing, and templates (Canva)
SEO & Website Support
Conduct basic website audits
Support SEO-driven updates and content improvements
Reporting & Tracking
Build campaign tracking frameworks
Maintain visibility into:
Campaign performance
Lead data
Marketing metrics
Process Documentation & Optimization
Document marketing workflows and SOPs
Standardize processes for consistency and scalability
Identify inefficiencies and suggest improvements
Competitive & Market Tracking
Maintain competitor tracking databases
Support marketing insights and research
Requirements
Hands-on experience with:
Salesforce (data management, segmentation, reporting)
Experience with marketing automation tools:
Pardot / Account Engagement / HubSpot (or similar)
Experience using:
ZoomInfo or similar prospecting tools
Strong proficiency in:
Google Sheets / Excel
Experience maintaining CRM hygiene and marketing databases
Strong attention to detail and process-driven mindset
Ability to follow and document structured workflows
Comfortable working remote during CST hours
Nice to Have
Experience supporting U.S.-based companies
Basic understanding of SEO and website optimization
Experience with CMS platforms
Experience drafting marketing emails or content support
Familiarity with Canva or light design tools
Tools & Tech
Salesforce
Pardot / HubSpot / Marketing automation tools
ZoomInfo
Google Sheets / Excel
Canva
Why Join
Work directly with marketing leadership (VP level)
Play a key role in building scalable marketing systems
Gain exposure to CRM, automation, and campaign operations
Opportunity to grow into Marketing Operations or Growth roles
Fully remote role with structured workflows
What Success Looks Like
30 Days
Understand systems and improve data cleanliness
Execute routine tasks with minimal supervision
60 Days
Start improving workflows and owning execution
Contribute to campaign efficiency and reporting
90 Days
Marketing operations are organized, predictable, and efficient
You proactively identify gaps and improve processes
6 Months
Become the operational backbone of marketing
Systems run smoothly with clear visibility for leadership
Contribute to content execution and workflow optimization
Apply Now
If you’re a Marketing Coordinator who thrives on systems, data accuracy, and execution, we’d love to hear from you.
Apply now and help build efficient, scalable marketing operations.
Marketing Coordinator
Company:
Pavago
Pavago
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