Work Whisper

Job Title: Marketing & Content Specialist (Healthcare)
Position type: Full-Time
Work hours: 8:00 AM to 5:00 PM Mountain Daylight Time
Work days: Monday to Friday
Salary: $5 – $7 per hour, depending on experience
Workplace: Remote
Preferred Candidate Location: Philippines
We are seeking a creative, proactive, and dependable Marketing & Content Specialist to support the marketing and digital presence of a growing U.S.-based healthcare business specializing in optical, audiology, hearing care, and related vision and hearing solutions.
This role focuses on social media management, content creation, website improvements, digital branding, and marketing coordination. You will help strengthen the organization’s online presence by creating engaging content, managing Facebook and other digital channels, producing Reels and short-form content, and supporting updates to its Shopify website.
The ideal candidate is resourceful and comfortable taking ownership of marketing projects. We are looking for someone who can bring fresh ideas to the table, recommend useful tools and improvements, and independently turn concepts into polished marketing content.
Candidates with healthcare marketing experience are highly preferred, particularly those who have supported optometry, optical, audiology, hearing care, medical, or other healthcare organizations.
Because the organization’s marketing strategy and processes are continuing to evolve, you should be comfortable adapting to changing priorities and helping establish more organized and scalable marketing workflows.
Candidates are highly encouraged to submit a portfolio or examples of previous marketing and content creation work when available. We understand that some candidates may be unable to share certain projects due to confidentiality agreements or NDAs.
Key ResponsibilitiesSocial Media & Content Creation
Manage and maintain Facebook and other social media channels
Create, schedule, and publish engaging social media content
Produce periodic Reels, short-form videos, graphics, and other digital content
Develop and maintain an organized content calendar
Generate creative content ideas aligned with the organization’s services and target audience
Repurpose existing information into engaging marketing and social media content
Assist with basic marketing copy and messaging
Maintain consistent branding, messaging, and visual presentation across digital channels
Website & Digital Brand Support
Assist with Shopify website updates and improvements
Update website content, images, and marketing information as needed
Help improve the presentation, organization, and user experience of the website
Maintain consistency between website and social media branding
Identify opportunities to strengthen the organization’s overall digital presence
Recommend tools or applications that could improve website and marketing workflows
Marketing Coordination
Assist with planning and organizing marketing campaigns and initiatives
Research relevant healthcare industry trends, competitors, audiences, and content opportunities
Recommend marketing ideas, tools, and strategies that can strengthen brand awareness
Organize marketing assets, templates, content libraries, and digital files
Maintain marketing calendars, spreadsheets, project trackers, and documentation
Track marketing tasks, deadlines, and ongoing projects
Coordinate with leadership and other team members on marketing priorities
Support additional marketing and branding projects as business needs evolve
Top 3 Priorities
1. Social Media & Content Creation
Create and manage engaging social media content, including Facebook posts, Reels, short-form videos, graphics, and other digital materials that strengthen the organization’s online presence.
2. Website & Brand Management
Support Shopify website updates and improvements while maintaining a polished, professional, and consistent brand across digital channels.
3. Marketing Coordination & Strategy
Help organize marketing initiatives, content calendars, and projects while proactively recommending ideas, tools, and improvements that strengthen overall marketing efforts.
Required Skills & Experience
Previous experience in marketing, digital marketing, social media management, content creation, or a related role
Healthcare marketing experience is highly preferred
Hands-on experience managing Facebook and/or other social media platforms
Experience creating and scheduling social media content
Comfortable creating Reels, short-form videos, graphics, and other digital content
Strong understanding of branding and maintaining a consistent digital presence
Basic marketing copywriting and content development skills
Excellent written and verbal English communication skills
Proficiency with Google Workspace, particularly Google Sheets, Docs, and Calendar
Strong organizational, follow-up, and time-management skills
Ability to manage multiple projects and deadlines
Strong attention to detail and commitment to quality
Self-motivated and able to work independently with minimal supervision
Resourceful and comfortable recommending new tools, processes, and marketing ideas
Quick learner who can adapt to evolving priorities
Proactive, reliable, accountable, and committed to getting the job done
Highly Preferred Experience
Healthcare marketing experience
Experience within optometry, optical, audiology, hearing care, medical, or related healthcare industries
Shopify website management
Facebook and social media marketing
Reels and short-form video creation
Content calendar development
Digital branding and brand management
Healthcare-related content creation
Basic graphic design
Website content management
Tools & Platforms
The organization currently uses:
Shopify – Website and e-commerce platform
Facebook – Social media and digital marketing
Google Workspace – Docs, Sheets, Calendar, and productivity tools
Experience with every platform is not required. Candidates should, however, be tech-savvy, comfortable learning new tools, and confident recommending better marketing tools or processes when appropriate.
Ideal Candidate Profile
We are looking for someone who is:
Creative and marketing-minded
Experienced in social media and digital content creation
Ideally experienced in healthcare marketing
Comfortable creating both written and visual content
Able to transform ideas into polished marketing materials
Proactive and willing to bring new ideas to the table
Self-motivated and capable of working independently
Highly organized and detail-oriented
Resourceful and solutions-focused
Reliable and accountable
Comfortable receiving feedback and making revisions
Adaptable as marketing priorities evolve
Able to take ownership of projects from start to finish
Committed to producing high-quality work
Portfolio
Candidates are highly encouraged to provide a portfolio or examples of previous work, such as social media content, Reels or short-form videos, healthcare marketing materials, graphics, website projects, branding materials, or marketing campaigns.
Candidates who cannot share previous work due to an NDA or confidentiality agreement will still be considered.
Basic Requirements
Must speak and write English clearly and professionally.
Must have relevant work experience.
Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding (mandatory).
Must be available to attend video meetings with camera on when required.
Technical Requirements
Computer: Reliable laptop or desktop computer.
Internet: Stable high-speed internet connection (minimum 25 Mbps).
Audio: Noise-canceling headset.
Video: Working webcam for virtual meetings.
Workspace: Quiet and professional work environment.
Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.
Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.
HIPAA & Cybersecurity Training + Certification (Provided): Access to our internal HIPAA compliance training, cybersecurity modules, and certification to help you confidently handle PHI for U.S. healthcare clients.
Top 1% VA Performance Training: Access to our proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.
Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.
Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.
Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.
Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.
These are optional resources and client-approved allowances available to you as an independent contractor. Any resources, training, or allowances listed are optional contractor perks and not employee benefits.