Work Whisper

Marketing Automation Specialist (HubSpot, Marketo, Email Automation, CRM – Remote, U.S. Hours)About the Role
We’re hiring a Marketing Automation Specialist to build and optimize automated marketing campaigns, workflows, and lead management systems.
In this role, you’ll design nurture sequences, email campaigns, and lead scoring models while ensuring seamless alignment between marketing and sales.
If you’re experienced with HubSpot, Marketo, or similar platforms, and enjoy combining data, automation, and campaign execution, this role is for you.
ResponsibilitiesAutomation Workflows
Build and optimize nurture sequences, drip campaigns, and triggered workflows
Implement and refine lead scoring models
Test workflows to ensure accurate triggers, logic, and execution
Email Marketing
Create, test, and deploy campaigns using:
HubSpot
Marketo
Pardot
ActiveCampaign
Klaviyo
Run A/B tests on subject lines, content, and CTAs
Ensure emails are responsive, accessible, and on-brand
CRM & Sales Alignment
Integrate automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho)
Ensure proper lead routing and handoff to sales teams
Track campaign attribution from engagement to revenue
Data Management & Segmentation
Maintain clean, accurate lead databases
Segment audiences by persona, behavior, industry, and geography
Ensure compliance with:
GDPR
CAN-SPAM
CCPA
Analytics & Reporting
Monitor campaign performance:
Open rates
CTR
Conversion rates
Revenue impact
Build dashboards in HubSpot, Marketo, Power BI, or Tableau
Deliver actionable insights and recommendations
Continuous Improvement
Stay updated on automation tools and best practices
Identify and implement improvements to increase ROI and efficiency
Requirements
2+ years of experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
Hands-on experience building:
Workflows
Lead scoring models
Email campaigns
Strong proficiency in Excel or Google Sheets
Understanding of email compliance and data privacy regulations
Strong analytical, organizational, and problem-solving skills
Comfortable working remote during U.S. business hours
Nice to Have
Certifications in HubSpot, Marketo, or Pardot
Experience with multi-touch attribution models
Background in SaaS, e-commerce, or B2B services
Experience integrating tools using APIs or Zapier
Tools & Tech
HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
Salesforce / HubSpot CRM / Zoho
Excel / Google Sheets
Power BI / Tableau
Automation and integration tools
Why Join
Own and optimize marketing automation systems end-to-end
Direct impact on lead generation, pipeline, and revenue growth
Work at the intersection of marketing, data, and sales operations
Opportunity to test, build, and scale automation strategies
Fully remote role with strong ownership
What Success Looks Like
Strong campaign performance (open rates, CTR, conversions)
Increased MQL-to-opportunity conversion rates
Clear attribution of pipeline and revenue to campaigns
Clean, compliant, and well-segmented database
Continuous improvements in automation efficiency and ROI
Apply Now
If you’re a Marketing Automation Specialist who can build workflows, optimize campaigns, and drive measurable growth, we’d love to hear from you.
Apply now and help scale high-performing, data-driven marketing systems.