Work Whisper

Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.
This is not a traditional content role.
Your job is simple:
👉 Turn content → conversations → pipeline
You will:
Create high-performing LinkedIn content
Convert engagement into real conversations
Drive qualified leads into the pipeline
You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.
What You’ll Own1. Content-Driven Lead Generation (Primary Focus)
Create high-performing content on LinkedIn:
Posts
Hooks
Carousels
Identify content angles that attract high-intent B2B buyers
Test and optimize content based on performance
2. Content → Conversation → Pipeline
Turn engagement into real conversations:
Likes
Comments
Profile views
Initiate natural, non-salesy DMs
Qualify prospects and move them into pipeline
3. Audience Engagement & Lead Nurturing
Engage daily through comments and DMs
Build relationships (not just send messages)
Follow up consistently with value-driven interactions
4. Funnel & Conversion Optimization
Build simple inbound funnels:
Content → Engagement → Conversation → Call
Improve conversion rates at every stage
Create:
Lead magnets
Nurture flows
5. Supporting Sales (Optional / Nice-to-Have)
Share insights with founder on:
Messaging
Objections
Audience behavior
Help improve conversion quality
What Makes You a Strong Fit
You know how to turn content into pipeline (not just likes)
You’ve personally generated:
Leads
Conversations
Booked calls
You think in funnels and systems, not just posting
You’re both:
Creative (content)
Analytical (performance-driven)
You take ownership of outcomes
Requirements (Must-Have)
2+ years experience in:
B2B inbound marketing
Content-led growth
Strong experience with:
LinkedIn content
Proven ability to:
Generate inbound leads
Drive conversations
Excellent copywriting skills
Understanding of B2B sales cycles (2–3 months)
Nice to Have
Experience building personal brands
Familiarity with tools like:
HubSpot
Apollo
Experience with:
Lead magnets
Content funnels
Exposure to SaaS or B2B services
What a Typical Day Looks Like
Write and publish LinkedIn content
Engage with audience (comments, DMs)
Start conversations with high-intent prospects
Follow up and nurture leads
Track performance and optimize content
Work with founder on pipeline quality
In short:
You turn attention into conversations — and conversations into revenue pipeline.
Key Metrics (KPIs)
Number of inbound conversations generated
Qualified leads added to pipeline
Conversion rate:
Content → Conversation
Conversation → Call
Engagement quality (not vanity metrics)
Consistency of content output
Why This Role Stands Out
Direct impact on revenue (not just marketing metrics)
High ownership — you own inbound pipeline
Work directly with founder (fast feedback loop)
No corporate layers or slow approvals
Opportunity to grow into:
Head of Growth
Demand Generation Lead
Interview Process
Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding
Apply Now
If you’re someone who has actually generated pipeline from content and understands how to turn audience → relationships → revenue, this is a high-leverage role.