Work Whisper

Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.
This is not a cold outreach role.
Your focus will be:
Creating high-performing LinkedIn content
Driving meaningful audience engagement
Turning conversations into qualified pipeline
Building repeatable inbound growth systems
You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.
This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.
What You’ll OwnContent-Driven Lead Generation (Primary Focus)
Create and manage high-performing:
LinkedIn posts
Carousels
Hooks
Content campaigns
Develop content angles that attract:
Founders
Decision-makers
High-intent B2B buyers
Continuously test and optimize content based on:
Reach
Engagement
Conversations
Pipeline impact
Build content strategies designed to generate inbound demand
Content → Conversation → Pipeline
Turn:
Likes
Comments
Profile views
Inbound engagement
into meaningful conversations
Initiate natural, value-driven DMs based on user intent
Qualify prospects and move them into the sales pipeline
Build repeatable inbound workflows that generate qualified opportunities
Audience Engagement & Lead Nurturing
Engage consistently with prospects through:
Comments
DMs
Ongoing conversations
Build long-term relationships with leads and decision-makers
Nurture inbound prospects through:
Thoughtful follow-ups
Educational content
Strategic messaging
Maintain a non-salesy, trust-driven communication style
Funnel & Conversion Optimization
Build simple inbound funnels: Content → Engagement → Conversation → Call
Develop:
Lead magnets
Nurture flows
Conversion paths
Optimize conversion rates across each funnel stage
Improve content performance using data-driven insights
Sales & Founder Collaboration
Work closely with the founder to improve lead quality and conversion
Share insights regarding:
Audience behavior
Objections
Messaging
Content performance
Optionally support early-stage sales conversations where needed
Required Experience & Skills
2+ years of experience in:
Inbound marketing
Content-led lead generation
Organic B2B growth
Strong experience growing and managing LinkedIn content
Proven ability to generate:
Inbound leads
Booked calls
Pipeline through content
Excellent copywriting and messaging skills
Strong understanding of B2B sales cycles and buyer psychology
Ability to connect content performance directly to business outcomes
What Makes You a Great Fit
You know how to turn content into pipeline — not just engagement
You understand inbound marketing systems and buyer journeys
You think in:
Funnels
Conversion paths
Lead quality
You are both:
Creative with content
Analytical with performance
You take ownership of:
Leads
Conversations
Pipeline growth
You understand how to build trust-based relationships through content
Ideal Experience
Personal brand growth experience on LinkedIn
Experience generating inbound pipeline for:
B2B agencies
SaaS companies
Consulting firms
Service businesses
Familiarity with:
LinkedIn analytics
CRM systems
Content performance tracking
Experience using AI tools such as:
ChatGPT
Claude
for:
Ideation
Research
Content optimization
What a Typical Day Looks Like
Your day may include:
Writing and scheduling LinkedIn content
Reviewing engagement and content performance metrics
Responding to comments and engaging with prospects
Starting conversations through thoughtful DMs
Qualifying inbound opportunities and routing leads
Building or refining inbound funnels
Collaborating with the founder on messaging and pipeline quality
Testing new hooks, content angles, and lead-generation ideas
In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.
Key Metrics for Success (KPIs)
Qualified inbound leads generated
Conversations started from content engagement
Pipeline contribution and booked calls
LinkedIn content performance and engagement quality
Funnel conversion rates
Audience growth and relationship quality
Why This Role Stands Out
Direct ownership over inbound pipeline generation
High-impact role tied directly to business growth
Work closely with the founder on strategy and execution
Creative freedom with measurable performance ownership
Opportunity to build scalable inbound systems from the ground up
Remote flexibility with strong long-term growth potential
Interview Process
Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding
Apply Now
If you:
Know how to generate pipeline through content
Understand LinkedIn-driven B2B growth
Enjoy turning engagement into real business opportunities
We’d love to hear from you.