Work Whisper

Job Title: Marketing Systems & Paid Media Specialist (GoHighLevel)
Remote: – LATAM
Employment Type: Part-Time | Contractor
Compensation: Up to $1,200 USD/month
We are marketing and advertising company focused on performance-driven growth systems. The team operates with structured funnels, CRM automation, and paid acquisition strategies. Reporting systems are already automated, allowing this role to focus purely on technical execution and optimization.
Role Overview
Marketing Systems & Paid Media Specialist responsible to manage and optimize CRM automation and paid campaigns. This is a technical execution role focused on:
CRM automation (GoHighLevel)
Funnel structure and optimization
Paid campaign management (Meta and/or Google Ads)
Continuous system improvement
This is not a content creation role and not a reporting role. The primary focus is system architecture, performance optimization, and structured improvements.
Compensation & Trial Structure
$1,200 USD per month (fixed retainer)
Covers up to 20 hours per week
Paid monthly
No bonuses
Paid Trial
1-week paid trial prior to full confirmation
$300 USD for the week
Up to 20 hours during the trial week
Trial includes audit, optimization, and final presentation of findings
Key ResponsibilitiesCRM & Automation (GoHighLevel)
Build and maintain advanced workflows
Design and structure tag architecture
Implement lead scoring systems
Manage pipelines and opportunity stages
Ensure accurate tracking (UTMs, events, stage tracking)
Paid Media Management
Manage campaigns in Meta Ads and/or Google Ads
Structure campaigns by funnel stage (cold, warm, hot)
Execute structured A/B testing
Optimize cost per lead (CPL) and conversion rates
Funnel Optimization
Identify bottlenecks across the funnel
Implement structural improvements
Continuously optimize system performance
Trial Week Deliverables
During the paid trial week, the selected candidate will:
Audit the current GoHighLevel structure
Review tags and workflow architecture
Audit active Meta and/or Google campaigns
Identify 3–5 optimization opportunities
Implement at least 1 structured improvement
Present findings, technical justification, and funnel improvement plan2+ years experience in operations, customer service, or virtual assistant roles.
2 years of proven experience in: CRM automation, Paid media management and Funnel optimization
Experience working with GoHighLevel or a comparable CRM
Experience managing Meta Ads and/or Google Ads
Advanced GoHighLevel expertise (complex automation systems)
Strong attribution and tracking knowledge
Proven success reducing CPL and improving conversion rates
Experience structuring multi-stage paid funnels
Agency-side performance marketing experience
Strong analytical thinking
Ability to work autonomously
Remote Work: Work from anywhere—our team is global, and we value work-life balance.
Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.