Work Whisper

Email Marketing Specialist – HubSpot, Klaviyo, Automation & Campaigns
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring an Email Marketing Specialist to build, execute, and optimize email campaigns, automated workflows, and audience segmentation strategies that drive engagement, conversions, and revenue.
This is a hands-on email marketing role where you’ll own the full lifecycle — from campaign creation and copywriting to automation, list management, deliverability, testing, and performance analysis.
If you know how to turn email into a measurable growth and revenue channel, this role is a strong fit.
What You’ll OwnEmail Campaign Development & Execution
Build and launch email campaigns using platforms such as:
HubSpot
Klaviyo
Marketo
Mailchimp
ActiveCampaign
Write compelling:
Subject lines
Email copy
Calls-to-action (CTAs)
Tailor messaging to different audience segments and lifecycle stages
Build and edit responsive email templates
Make basic HTML/CSS adjustments when required
Ensure campaigns are tested and error-free before launch
Email Automation & Nurture Workflows
Build automated email sequences and behavioral workflows
Create and optimize:
Lead nurture sequences
Drip campaigns
Re-engagement campaigns
Abandoned cart flows
Lifecycle campaigns
Configure triggers, timing, conditions, and audience rules
Test automation workflows to ensure accurate execution
Continuously improve sequences based on engagement and conversion data
Audience Segmentation & List Management
Manage email databases ranging from 20K to 200K+ contacts
Segment audiences based on:
Persona
Lifecycle stage
Engagement
Geography
Customer behavior
Maintain clean and organized contact data
Remove or suppress bounced, inactive, and high-risk contacts
Protect overall list quality and sender reputation
Deliverability & Compliance
Monitor email deliverability, inbox placement, and sender reputation
Support configuration and management of:
SPF
DKIM
DNS settings
Suppression lists
Monitor bounce rates, spam complaints, and unsubscribe activity
Maintain compliance with applicable requirements including:
CAN-SPAM
GDPR
CCPA
Testing & Performance Optimization
Run structured A/B tests across:
Subject lines
Email copy
CTAs
Send times
Content variations
Track key performance metrics including:
Open rates
Click-through rates (CTR)
Conversions
Unsubscribe rates
Bounce rates
Identify underperforming campaigns and implement improvements
Use performance data to continuously improve engagement and conversion
Reporting & Revenue Attribution
Build weekly and monthly email performance reports
Track conversions and revenue attribution across ESP, CRM, and analytics platforms
Identify trends and opportunities within campaign data
Translate performance results into actionable recommendations
Share insights with marketing and sales teams
Required Experience & Skills
2+ years of professional email marketing experience
Hands-on proficiency with at least one major ESP:
HubSpot
Klaviyo
Marketo
Mailchimp
ActiveCampaign
Experience building email campaigns and automated workflows
Strong audience segmentation and list management skills
Strong email copywriting skills
Basic HTML/CSS knowledge for email templates
Strong proficiency with Excel or Google Sheets, including:
VLOOKUPs
Pivot tables
Data segmentation
Understanding of email marketing metrics and optimization
Strong attention to detail
Strong written and verbal English communication
Availability during U.S. business hours
Nice to Have
Experience managing databases of 50K+ contacts
Experience with deliverability tools such as:
Litmus
GlockApps
Postmark
Experience in SaaS, e-commerce, or B2B services
Experience integrating ESPs with CRM platforms such as Salesforce or HubSpot
Experience with Google Analytics, Looker, or marketing dashboards
Strong understanding of revenue attribution and lifecycle marketing
What Makes You a Strong Fit
You understand email as a performance and revenue channel, not simply a communication tool
You’re comfortable building campaigns from start to finish
You combine strong copywriting with analytical thinking
You understand segmentation, automation, and customer lifecycle marketing
You pay close attention to deliverability and database health
You test continuously and use data to improve performance
You’re organized and comfortable managing multiple campaigns simultaneously
What a Typical Day Looks Like
You may start by reviewing campaign performance and deliverability metrics, then build or optimize an upcoming email campaign.
Throughout the day, you could write email copy, create audience segments, troubleshoot automation workflows, clean contact lists, run A/B tests, and analyze conversion performance.
You’ll also monitor automated nurture sequences and prepare reports showing how email contributes to engagement, conversions, and revenue.
In short: you own the systems, campaigns, automation, and optimization that turn email into a scalable growth channel.
Key Metrics for Success
Open rates of approximately 20–40%
Click-through rates of approximately 3–5%+
Continuous improvement in conversion performance
Bounce rates below 2%
Unsubscribe rates below 1%
Healthy sender reputation and deliverability
Clean and accurately segmented contact databases
Clear conversion and revenue attribution
Why This Role Stands Out
Full ownership of email marketing execution and optimization
Direct impact on engagement, conversions, and revenue
Opportunity to build sophisticated lifecycle and automation programs
Work with leading ESP and marketing automation platforms
Data-driven environment focused on testing and measurable results
Fully remote role with strong autonomy
Growth opportunities into Lifecycle Marketing, CRM Marketing, Marketing Automation, or Growth Marketing
Interview Process
Initial Application Review
Spark Hire Intro Video
Pavago Recruiter Interview
Practical Email Marketing / Automation Task
Client Interview
Offer & Onboarding
Apply Now
If you have hands-on experience with email campaigns, HubSpot or Klaviyo, automation workflows, segmentation, deliverability, and performance optimization, we’d love to hear from you.
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