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About the Role
Our client is based in the US and is a content creator / YouTuber (https://www.youtube.com/@exploringoutloud) currently expanding into a website blog to share stories about his travels and adventures. The website will feature content around travel, van life, camping, and other exploration experiences. It will also serve as a platform for affiliate marketing related to products he personally uses, such as van gear, cooking gear, pet gear, camping equipment, and more.
TThey are currently looking for a highly skilled Digital Marketing Specialist with strong experience in Google Ads, YouTube marketing, analytics, and audience growth strategies.
This role focuses heavily on growing both the website and YouTube platform through paid advertising, performance marketing, audience analysis, and content growth optimization.
The ideal candidate should understand how to analyze YouTube data, optimize marketing performance, support website traffic growth, and contribute strategically to long-term audience and community building.
🚀 What Our Client Is Building
Our client is building a platform called Exploring Out Loud.
This is not a traditional website.
👉 The website itself is the product.
The goal is not simply to promote services or sell individual products. Instead, the platform is designed to:
Deliver high-value content
Build a strong community
Convert visitors into members (both free and paid)
Key Responsibilities
The ideal candidate should be able to:
Develop and execute digital marketing strategies to grow website traffic and brand visibility
Manage and optimize Google Ads campaigns
Analyze YouTube performance data including CTR, audience retention, watch time, engagement, and subscriber growth
Identify opportunities to improve YouTube content performance and audience growth
Monitor and report campaign performance metrics such as CPC, CPA, CTR, ROAS, and conversions
Support YouTube SEO optimization including titles, descriptions, keywords, and thumbnails
Understand how paid traffic and organic content strategies work together
Contribute strategically to long-term audience growth and community building
Research competitors, audience behavior, and digital trends
Work closely with content and creative teams to improve overall platform performance
Proven experience in digital marketing, growth marketing, or performance marketing
Strong hands-on experience managing Google Ads campaigns
Experience analyzing YouTube channel analytics and performance data
Strong understanding of YouTube growth strategies and audience retention optimization
Familiarity with YouTube SEO and content optimization strategies
Understanding of website traffic growth, funnels, and audience engagement
Strong analytical and reporting skills
Ability to interpret marketing data and provide actionable insights
Ability to work independently in a fast-paced environment
Excellent communication and organizational skills
Strong attention to detail and consistency
Competitive salary.
Work with fast-scaling, premium brands
Fully remote role with a dynamic, growth-driven team
Clear opportunities for career growth and advancement
