Work Whisper

Job Title: Digital Marketing Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO.
This is a hands-on execution role for someone who is comfortable working across multiple channels — Google Ads, social media, and SEO — while consistently improving performance through data-driven decisions.
You will play a key role in ensuring campaigns are optimized, engagement is maintained, and organic visibility continues to grow across channels.
What You’ll OwnGoogle Ads & Paid Search (Primary Focus)
Manage and optimize Google Ads campaigns across search, display, and remarketing.
Conduct keyword research, write compelling ad copy, and structure campaigns aligned with business goals.
Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS).
Identify optimization opportunities and provide data-driven recommendations.
Prepare performance summaries and insights for internal stakeholders.
Social Media Engagement & Execution
Manage day-to-day engagement across Instagram, Facebook, and LinkedIn.
Respond to comments, messages, and interactions in a timely and professional manner.
Support content scheduling, caption writing, and post optimization.
Track engagement metrics and identify opportunities for growth.
Collaborate with creative and strategy teams to align messaging and campaigns.
SEO & Organic Performance
Conduct keyword research and competitive analysis using tools like SEMrush.
Support on-page SEO including metadata, content optimization, and internal linking.
Assist with technical SEO audits and recommendations.
Monitor rankings, organic traffic, and performance trends.
Identify content opportunities based on search demand and gaps.
Reporting & Performance Tracking
Track and analyze performance across paid, social, and organic channels.
Prepare reports with clear insights and actionable recommendations.
Maintain organized documentation of campaign updates and optimizations.
Must-Have Experience & Skills
3+ years of hands-on Google Ads management (execution, not just oversight).
3+ years of managing social media platforms and engagement.
Proven experience in SEO using tools like SEMrush or equivalent.
Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS).
Proficiency with Google Analytics (GA4) for performance analysis.
Ability to manage multiple campaigns or client accounts simultaneously.
Strong written communication skills and attention to detail.
Ability to work independently in a remote environment.
Key Metrics for Success
Paid campaigns consistently improving performance over time.
Strong engagement growth across social media channels.
Increased SEO visibility, rankings, and organic traffic.
Accuracy and quality of reporting and insights.
Ability to manage and optimize multiple campaigns effectively.
Interview Process
Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding