Work Whisper

Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote
Full-Time | Remote | U.S. Business Hours
About the Role
We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels.
This is a hands-on execution role focused on:
Lead generation
Paid advertising optimization
SEO growth
Conversion improvement
Social media engagement
Campaign performance scaling
You’ll have direct ownership over:
Google Ads campaigns
PPC and paid search performance
SEO optimization
Social media growth
Performance tracking and reporting
Campaign testing and optimization
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.
What You’ll OwnGoogle Ads, PPC & Paid Media (Primary Focus)
Build, manage, and optimize campaigns across:
Google Search Ads
Display Ads
Remarketing
Performance Max (PMax)
Conduct:
Keyword research
Audience targeting
Campaign structuring
Write and test:
Ad copy
Headlines
CTAs
Creative variations
Optimize:
CPC
CTR
CPA
Conversions
ROAS
Manage:
Budgets
Bidding strategies
Campaign scaling
Identify performance gaps and execute improvements quickly
SEO & Organic Growth
Conduct keyword research using:
SEMrush
Ahrefs
Google Search Console
Optimize:
Metadata
Headings
Internal linking
Website content
On-page SEO
Support:
Technical SEO
Content optimization
Organic growth strategies
Monitor:
Keyword rankings
Traffic
Search visibility
Identify SEO opportunities and content gaps
Social Media Management & Engagement
Support engagement and growth across:
Instagram
Facebook
LinkedIn
Respond to:
Comments
DMs
Audience interactions
Support:
Post scheduling
Captions
Social optimization
Monitor:
Engagement metrics
Audience growth
Campaign activity
Analytics, Reporting & Optimization
Track campaign performance across:
Paid ads
SEO
Social media
Analyze data using:
Google Analytics 4 (GA4)
Google Ads
Meta Ads Manager
SEO tools
Prepare:
Reports
Insights
Optimization recommendations
Maintain organized documentation of:
Campaign changes
Tests
Performance updates
RequirementsCore Requirements
3+ years of hands-on experience with:
Google Ads
PPC campaigns
SEO optimization
Social media management
Strong understanding of:
CPC
CTR
CPA
Conversions
ROAS
Paid media optimization
Experience using:
Google Ads
Google Analytics 4 (GA4)
SEMrush
Ahrefs
Meta Ads platforms
Strong copywriting and communication skills
Ability to work independently in a remote environment
Nice to Have
Experience managing multiple client accounts
Background in:
SaaS
E-commerce
B2B marketing
Experience with:
A/B testing
Landing page optimization
Conversion rate optimization (CRO)
Familiarity with:
Marketing automation
Content marketing workflows
Email marketing systems
What Makes You a Strong Fit
You enjoy optimizing campaigns and improving performance metrics
You combine analytical thinking with hands-on execution
You proactively identify growth opportunities
You understand both paid and organic acquisition channels
You care about measurable business outcomes
You thrive in performance-focused marketing environments
What a Typical Day Looks Like
Review campaign dashboards and marketing KPIs
Optimize Google Ads and PPC campaigns
Test new ad copy, creatives, and targeting strategies
Monitor SEO rankings and organic performance
Respond to social media engagement and audience activity
Analyze campaign performance and identify optimization opportunities
Prepare reports and recommendations for leadership
In short: You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.
Key Metrics (KPIs)
Improved:
CTR
CPC
CPA
ROAS
Increased:
Organic traffic
Keyword rankings
Social engagement
Lead generation
Accurate and actionable reporting
Consistent campaign optimization and performance improvement
Why Join?
Full ownership across:
Google Ads
PPC
SEO
Social media
Hands-on execution role with measurable business impact
Opportunity to work across multiple growth channels
Performance-focused environment with strong ownership
Growth opportunities into:
Performance Marketing Manager
Growth Marketing Lead
Paid Media Manager
Interview Process
Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding
Apply Now
If you:
Love performance marketing and paid media
Enjoy optimizing Google Ads and SEO campaigns
Thrive on improving ROAS and conversions
Enjoy testing, analytics, and campaign scaling
this role is a strong fit for you.