🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
💼 About the Role
We’re hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize campaigns across:
Google Ads
SEO
Social media marketing
Performance reporting
This is not a passive coordination role.
This is an execution-focused marketing role where you’ll directly impact:
traffic growth
lead generation
conversions
audience engagement
campaign performance
You’ll work across both paid and organic channels to improve visibility, optimize campaigns, and drive measurable marketing outcomes.
If you enjoy:
improving ROAS
scaling Google Ads campaigns
optimizing SEO performance
growing social engagement
analyzing campaign data
testing creatives and messaging
this role is a strong fit.
🔥 What You’ll OwnGoogle Ads & Paid Search (Primary Focus)
Manage and optimize Google Ads campaigns across:
Search
Display
Remarketing
Conduct:
keyword research
campaign structuring
audience targeting
competitor analysis
Write and test high-converting:
ad copy
headlines
CTAs
Optimize:
CPC
CTR
CPA
ROAS
conversion rates
Manage:
budgets
bidding strategies
campaign pacing
Identify opportunities to improve campaign performance and scalability
SEO & Organic Growth
Conduct keyword research using:
SEMrush
Ahrefs
Google Search Console
Optimize:
metadata
headings
internal linking
landing pages
website content
Support:
on-page SEO
technical SEO improvements
organic traffic growth
Track:
keyword rankings
search visibility
organic traffic performance
Identify:
content gaps
ranking opportunities
SEO growth strategies
Social Media Management & Engagement
Manage engagement across:
Instagram
Facebook
LinkedIn
Support:
content scheduling
caption optimization
post publishing
Respond to:
comments
DMs
audience interactions
Monitor:
engagement metrics
follower growth
social performance
Help improve audience engagement and brand visibility
Reporting & Performance Analytics
Track marketing performance across:
paid ads
SEO
social media
Analyze campaign performance using:
Google Analytics 4 (GA4)
Google Ads
SEO tools
social analytics dashboards
Prepare:
reports
optimization recommendations
campaign insights
Maintain organized documentation of:
campaign changes
testing results
optimization history
💻 Required Experience & Skills
3+ years of hands-on experience managing Google Ads campaigns
3+ years of social media management and engagement experience
Proven SEO experience using:
SEMrush
Ahrefs
or similar SEO platforms
Strong understanding of:
PPC
paid search
SEO
audience targeting
conversion optimization
Strong understanding of marketing metrics including:
CPC
CTR
CPA
conversions
ROAS
Experience using:
Google Analytics 4 (GA4)
Google Ads
SEO reporting tools
Strong written communication and copywriting skills
Ability to work independently in remote environments
⭐ Nice to Have
Experience managing multiple client accounts
Background in:
SaaS
e-commerce
B2B marketing
Experience with:
A/B testing
conversion optimization
landing page optimization
Familiarity with:
content marketing
marketing automation tools
CRM workflows
🧠 What Makes You a Strong Fit
Highly execution-oriented and detail-focused
Strong analytical mindset with data-driven decision-making
Comfortable balancing paid and organic marketing initiatives
Proactive in identifying optimization opportunities
Strong ownership mentality with minimal supervision
Able to manage multiple campaigns and priorities simultaneously
📅 What a Typical Day Looks Like
Review campaign dashboards and performance metrics
Optimize Google Ads campaigns and audience targeting
Test ad creatives, messaging, and bidding strategies
Monitor SEO rankings and update keyword strategies
Respond to social media engagement and audience activity
Analyze marketing performance data and identify opportunities
Prepare reports and optimization recommendations
In short:
You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.
📊 Key Metrics for Success (KPIs)
Improved Google Ads performance:
CTR
CPC
CPA
ROAS
Growth in:
organic traffic
keyword rankings
social engagement
Improved lead generation and conversion performance
Accurate and actionable marketing reporting
Consistent campaign optimization and measurable growth
🌟 Why This Role Stands Out
Full ownership across:
Google Ads
SEO
social media marketing
Hands-on execution role with measurable business impact
Opportunity to work across multiple digital growth channels
Performance-focused environment with clear KPIs
Exposure to:
paid media
SEO strategy
analytics
growth marketing
Opportunity to grow into:
Performance Marketing Manager
Growth Marketing Lead
Digital Marketing Manager roles
🧪 Interview Process
Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding
👉 Apply Now
If you:
enjoy optimizing digital marketing campaigns
understand Google Ads, SEO, and social growth
thrive in performance-driven environments
care about measurable marketing outcomes
this role is a strong fit for you.
Digital Marketing Specialist
Company:
Pavago
Pavago
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