Position : Digital Marketing & Social Media Coordinator
Salary : $2,000 – $3,000 AUD / month
Working Hours & Conditions : AU Business Hours
ABOUT THE COMPANY:
The company is a fast-growing global FMCG company supplying leading retailers for the past 25 years across North America, Australia, Europe and Asia.
OVERVIEW:
The client is seeking a proactive, highly organised and AI-savvy Digital Marketing & Social Media Coordinator to support two business units. This role is responsible for the day-to-day execution of our digital marketing activities across social media, email marketing, paid advertising, ecommerce and customer engagement.
The successful candidate will help bring campaigns to life, create and edit content, manage digital channels, maintain reporting dashboards and support ecommerce growth initiatives. This role is ideal for a digitally savvy marketer who embraces AI and automation to deliver high-quality work efficiently and at scale.
The objective of this role is to provide dedicated execution support, allowing the internal team to focus on strategy, innovation, product development, sales and business growth.
RESPONSIBILITIES:
Social Media Management
Manage and schedule content across Instagram, TikTok, LinkedIn, Pinterest and emerging platforms
Create and edit content using Canva, CapCut, Descript and AI tools
Write captions and assist with content planning
Schedule and publish content according to approved content calendars
Monitor engagement and respond to comments, messages and enquiries
Manage community engagement across all social channels
Monitor trends and identify content opportunities
Digital Marketing
Assist with implementation and optimisation of Meta advertising campaigns
Support affiliate marketing initiatives
Execute promotional campaigns, product launches and seasonal marketing initiatives
Create, schedule and report on EDM campaigns
Maintain marketing calendars and campaign workflows
Support lead generation and customer acquisition initiatives
Ecommerce & Website Management
Update and optimise Shopify websites
Upload products, landing pages, blogs and promotional assets
Implement upsell and cross-sell initiatives
Support website conversion optimisation activities
Ensure websites remain accurate, current and aligned with brand guidelines
Monitor website performance and recommend improvements
Reporting & Analytics
Maintain and update the Ecommerce Equation Clarity Sheet
Report weekly and monthly on:
Sales performance
Subscription performance
Meta advertising performance
Email marketing performance
Social media performance
Website performance
Provide actionable insights and recommendations
Track campaign performance against agreed KPIs
Customer Service & Community Management
Respond to customer enquiries across email, social media and website channels
Manage customer feedback and online reviews
Escalate customer issues where required
Deliver a positive and professional customer experience across all touchpoints
AI & Automation
Leverage AI tools to improve marketing productivity and output quality
Use AI to assist with content creation, copywriting, ideation and research
Utilise AI for reporting, data analysis and performance insights
Identify opportunities to automate repetitive tasks and workflows
Stay up to date with emerging AI technologies and recommend new tools and efficiencies
Ensure all AI-generated content is accurate, on-brand and fit for purpose
Essential
Strong proficiency in AI tools such as ChatGPT, Claude, Gemini or similar platforms
Demonstrated ability to use AI to improve marketing productivity and execution
Experience managing social media accounts for consumer brands
Strong Canva skills
Experience using CapCut and/or Descript
Experience with Shopify
Strong written and verbal English communication skills
Strong reporting and analytical skills
Excellent organisational and time management skills
Ability to work independently and meet deadlines
Strong attention to detail
Desirable
Experience with Meta Ads Manager •
Experience with Klaviyo or similar email marketing platforms
Experience within FMCG, food, beverage or ecommerce brands
Understanding of affiliate marketing programs
Basic graphic design capability
Photography, videography or content production experience
Experience working with offshore or remote teams
Remote work set-up
AU Business Hours
