Work Whisper

Job Title: Digital Marketing Manager (Paid + Organic Growth)
Employment Type: Full-Time (Remote)
Working Hours: U.S. Time Zones
About the Role
We’re hiring a Digital Marketing Manager who can drive growth across both paid and organic channels. This is a hands-on role for someone who understands how to turn attention into pipeline — not just by spending budget, but by building and optimizing across platforms.
You will own strategy, execution, and performance across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, Pinterest, YouTube, and emerging channels. The focus is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic.
This is not a coordination role. This is execution, testing, and iteration.
What You’ll Own1. Paid Media Strategy & Execution
Build and manage campaigns across Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, X, Reddit, TikTok, and other paid platforms
Design full-funnel strategies for B2B lead generation and revenue growth
Launch campaigns end-to-end: targeting, structure, tracking, creatives, and optimization
Write high-converting ad copy and guide creative direction
Continuously test audiences, messaging, and formats
2. Organic & Social Growth
Own organic presence across LinkedIn, X (Twitter), Instagram, TikTok, and other relevant platforms
Develop and execute content strategies aligned with paid campaigns
Test hooks, messaging, and formats organically before scaling through paid
Build audience engagement, brand visibility, and inbound demand
Identify platform-specific growth opportunities and trends
3. Optimization & Scaling
Monitor performance daily and make proactive adjustments
Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies
Optimize for CPL, CPA, ROAS, and conversion rates
Identify scaling opportunities while maintaining efficiency
Stay ahead of platform updates, algorithm changes, and privacy shifts
4. Analytics, Tracking & Attribution
Track and analyze performance across all channels (paid + organic)
Own conversion tracking, pixel setup, event tracking, and UTM structure
Use Google Analytics (GA4), Tag Manager, and platform dashboards to evaluate funnel performance
Build clear, insight-driven reports (not just data dumps)
Translate performance into actionable growth decisions
5. Cross-Channel & Team Collaboration
Align marketing efforts with sales and revenue goals
Provide feedback on creatives, landing pages, and messaging
Collaborate with design and content teams to improve performance
Contribute to broader growth initiatives across marketing and lifecycle
Required Experience
3+ years of hands-on digital marketing experience across both paid and organic channels
Strong experience with Google Ads, Meta, and LinkedIn (platform-native execution required)
Proven ability to generate B2B leads and measurable pipeline impact
Experience managing campaigns across multiple platforms (X, TikTok, Reddit, YouTube, etc.)
Deep understanding of PPC fundamentals, audience segmentation, and funnel optimization
Strong knowledge of conversion tracking, attribution models, and analytics tools
Hands-on experience with GA4 and Google Tag Manager
Ability to independently launch, manage, and scale campaigns
Strong copywriting and messaging skills focused on conversion
Preferred Experience
Experience with organic social media growth and content strategy
Familiarity with CRM and automation tools (HubSpot, Salesforce, Marketo)
Experience managing multiple accounts or large ad budgets
Creative tools experience (Canva, Adobe Suite)
Google Ads / Meta certifications
What a Typical Day Looks Like
Review performance dashboards across paid and organic channels
Adjust budgets, bids, targeting, and creatives
Launch new campaigns, tests, or content initiatives
Analyze funnel performance and identify bottlenecks
Collaborate with design/content on new assets
Share insights and recommendations
Execution. Testing. Optimization. Across all channels.
KPIs You’ll Be Measured On
Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Organic engagement and inbound lead contribution
Pipeline and revenue growth
Budget efficiency
Performance is measurable. So is success.
Interview Process
Application Review
Initial Interview (strategy + channel experience)
Technical Interview (campaign deep dive + real scenarios)
Final Interview
#Meta