Avec Amour is a luxury lingerie brand serving customers globally. We are scaling aggressively through paid social — particularly Meta — and we are looking for a performance-driven Creative Marketing Manager to lead our creative testing engine.
This is not a “post and hope” marketing role.
This is about building a machine that systematically tests, optimizes, and scales winning creatives.
If you understand that great ads are engineered — not guessed — this role is for you
What you’ll own
1. Meta Creative Testing & Scaling
Lead the entire creative testing process inside Meta Ads Manager
Launch structured testing campaigns weekly
Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
Kill underperformers quickly and scale winners decisively
Continuously refresh creative angles to avoid fatigue
2. UGC & Creator Pipeline
Source and recruit high-quality UGC creators
Write clear, performance-driven briefs
Manage creator deliverables and timelines
Ensure a steady weekly flow of fresh ad creatives
3. Performance Analysis & Optimization
Deliver weekly performance breakdowns with clear insights
Identify patterns in winning hooks, formats, and messaging
Turn data into actionable creative direction
Work directly with the Founder to align growth strategy
Your performance will be measured by results — not activity.
You Are:
Someone who has 3–5 years in digital marketing and done with roles where someone else makes all the calls
Highly confident inside Meta Ads Manager
Genuinely excited by fashion, lingerie, and brands with a point of view
Fast. Decisive. Comfortable killing an underperforming ad without losing sleep over it
You are not:
A social media manager who also “does ads”
Looking for a role where someone tells you what to test each week
Tools & Technical Requirements:
Core Tools:
Meta Ads Manager
Instagram & Facebook ad ecosystems
CapCut (or similar video editing tools)
Later (or similar scheduling tools)
Bonus Experience With:
Klaviyo
Motion / Atria
AI creative tools (e.g., Nano Banana, Sora, Pippit)
Adobe Photoshop
Compensation & Working Setup
Full-time, fully remote
Some overlap with Melbourne (AEST) required for weekly check-ins
Direct reporting line to the Founder