Job Title – Advanced Specialist, Geo Marketing
Description – Own key components of US higher education campaign execution,
turning strategy and messaging into integrated activity that is ready to launch,
measure and improve.
Also known in the market as: Integrated Campaign Specialist; Campaign Marketing
Specialist; Marketing Campaign Manager; Demand Generation Campaign Specialist.
About the Role
Pearson is looking for an Advanced Specialist, Geo Marketing, to join its US
campaigns team. You will help translate campaign strategy into coordinated
activation across paid media, email, social and related digital channels,
working with internal partners and an external creative agency.
This is a hands-on role for someone who enjoys ownership. You will manage
campaign plans, calendars, assets, approvals and launch readiness, then track
performance and turn results into practical optimization recommendations.
You will work in a fast-moving environment where priorities can shift and not
every answer is available at the start. Curiosity, organisation and proactive
follow-through will be central to success.
What You’ll Do
* Support the creation and launch of integrated campaigns across digital, paid
media, email and social channels.
* Translate campaign messaging and positioning into channel-ready assets and
activation plans.
* Own campaign calendars, milestones, briefs, asset trackers and launch
checklists.
* Coordinate with campaign management, Product Marketing, Centres of Excellence
and sales activation teams.
* Work with creative agency partners to manage assets, feedback and timely
delivery.
* Manage quality assurance, approvals, hand-offs and go-live readiness.
* Monitor live campaign performance and support monthly, quarterly and
post-campaign reporting.
* Use campaign insight to recommend practical optimizations and improve future
execution.
What We’re Looking For
* Experience in marketing or campaign execution with clear evidence of personal
ownership.
* Understanding of integrated marketing and digital channels, including paid
media, email and social.
* Strong project management and organizational skills, with close attention to
detail and deadlines.
* Confidence coordinating work across internal teams and external agency
partners.
* Ability to use campaign metrics and reporting to identify insight and support
optimization.
* Clear written and verbal communication, with a collaborative working style.
* A proactive and curious approach, including comfort finding answers and
progressing work amid ambiguity.
* Ability to work in a fast-paced environment with shifting priorities.
* Bachelor’s degree in marketing, communications, business or a related field.
* Experience in higher education, advertising agencies, B2B marketing or the US
education market is helpful but not essential.
Location & Working Pattern
United States
Remote
Salary / Compensation
Compensation at Pearson is influenced by a wide array of factors including but
not limited to skill set, level of experience, and specific location. As
required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New
Jersey, New York State, New York City, Vermont, Washington State, and Washington
DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $100,000 – $120,000.
This position is eligible to participate in an annual incentive program, and
information on benefits offered is here: Employee Benefits Guide 2026
[https://pearsonbenefitsus.com/wp-content/uploads/2025/12/Pearson-Benefits-Employee-Benefits-Guide-2026.pdf]
Applications will be accepted through September 22nd. This window may be
extended depending on business needs.
Why Join Pearson?
Join a collaborative campaign team with the opportunity to own visible US higher
education marketing activity from planning through performance. You will help
shape how full-funnel campaigns are activated while developing broad experience
across channels, agency partnership and campaign optimization.
#LI-JA1 #LI-Remote
