A copywriting portfolio should show how you turn a reader’s problem into a clear reason to act. Start with a few relevant samples, explain the brief and your choices, and label practice work honestly. For remote applications, make your landing-page and email copy easy to read without a meeting to explain it.
What belongs in a copywriting portfolio?
Choose work that matches the role. An email position needs more than blog links; a website-copy role needs more than clever subject lines. Lead with your strongest relevant project, then show another format or audience.
Copyfolio’s portfolio guide recommends presenting projects as short case studies with context, process, finished work and measurable impact where available. Your explanation matters alongside the copy.
For research-led guides and explainers, see our content writing portfolio examples. The exercises below focus on persuading a reader to take a specific next step.
Two copywriting portfolio examples you can build
These are original, fictional demonstrations for an undated paper weekly planner. The product details are invented for practice, not claims about a real brand. Use the briefs to write your own complete samples.
1. Landing page: make the offer concrete
Brief: Write for home-based professionals whose tasks are scattered across notes. Introduce a planner with space for one weekly priority, appointments and next actions. The goal is a product-page visit, not an immediate purchase.
Headline: Give next week one place to live.
Supporting copy: Put your main priority, appointments and next actions on one undated page. Start this week, skip a week, and pick up again without wasting dated pages.
Button: See the weekly layout.
Commentary: The headline names a recognisable problem without promising a productivity miracle. The supporting line explains the format. The button tells readers what they will see next. Add a layout demonstration below it; do not fill missing proof with invented reviews.
2. Email: continue the same conversation
Brief: Write a follow-up for subscribers who requested planner information but have not bought. Keep the offer consistent with the landing page and avoid fake urgency.
Subject: What belongs on next week’s page?
Preview text: One priority, your appointments, and the next small steps.
Body: A long task list can hide the thing you most want to finish. Try starting with one priority, then add your appointments and the actions that move it forward. Our undated weekly planner gives each a place. Take a look at the layout before deciding whether it fits your routine.
Button: Explore the planner.
Commentary: The email offers a useful idea before introducing the product. Preview text—the snippet beside the subject in an inbox—adds detail. Mailchimp’s guidance recommends using it to support the subject rather than leaving it to chance.
A copy-and-edit project template
Place this short explanation above each finished sample:
- Audience: [Who is reading, and what do they already know?]
- Goal: [The next action this piece should encourage.]
- Offer and evidence: [Verified features; clearly labelled fictional assumptions for spec work.]
- My contribution: [Research, concepts, writing, revisions; credit collaborators.]
- Decision: [One alternative you rejected and why.]
- Outcome: [Verified result with timeframe, or “Practice work; not tested”.]
This focus on intent echoes Seth Evans’s remote creative hiring experience: his team connected drafts to a specific audience and offer.
Questions before you send it
Can I use spec work?
Yes—label it as self-initiated practice, not commissioned work. Build your own concept, disclose assumptions, and never imply that a real company hired or endorsed you.
How should I show results I cannot measure?
Say they were not measured or are unavailable. Explain your reasoning instead. For measured projects, name the metric, timeframe and your contribution; do not credit copy alone when other campaign elements changed.
Do remote applications need anything extra?
Include your location, time zone and realistic overlap hours. Greg Lee’s hiring story shows why coordination matters. Check country eligibility separately: remote does not mean worldwide. Test your sample links while signed out and follow the employer’s requested format.
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