Job Title: VP of Product Marketing
Location: Global
Contract: Full Time, Permanent
Reports to: Chief Marketing Officer
About Us
Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+
customers across 100+ countries. Cyncly transforms the way customizable products
and spaces are imagined, designed, sold, managed and made. Our end-to-end
software solutions connect professional designers, retailers and manufacturers
to the world’s largest repository of product content. Today, our business spans
across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring
industries with operations in North & South America, Europe, Asia Pacific and
Africa.
Cyncly brings over 30 years of experience to deliver more value for our
customers through an expanded portfolio of end-to-end solutions. Our global
presence allows us to provide world-class support and sales with a local touch,
providing the best possible customer experience.
Cyncly is now embarking on an exciting journey as we continue to expand through
strong organic growth and complementary acquisitions, backed by leading growth
private equity firms specialised in technology.
The Opportunity
Build the commercial architecture that turns Cyncly’s technological innovation
into scalable, global commercial success.
Over the past three years, Cyncly has built a product marketing discipline that
didn’t exist before. We have talented PMMs working closely with their business
units, developing market expertise, shaping positioning, and earning credibility
with product and sales teams across the portfolio. That foundation is real, and
it matters. The next step is not about fixing what’s broken. It’s about
unlocking what’s now within reach.
Cyncly has grown into a multi-industry, multi-BU portfolio with 70,000+
customers across more than 100 countries. The commercial opportunity in front of
us — expanding within existing customers, competing more effectively across
segments, and telling a coherent ecosystem story to the market — is significant.
Realizing that opportunity at scale requires a product marketing organization
that is governed and led at the portfolio level.
We are looking for the leader to complete that evolution: someone who can
institutionalize the commercial architecture that allows Cyncly to compete as a
unified ecosystem, not just as a collection of strong vertical products.
The Role
As VP Product Marketing & Strategy, you will lead Cyncly’s product marketing
team — PMMs aligned to our key business units across KBFr, KBFr Small Business,
KBFm, WDG, Flooring, Websites, and LATAM. You will report directly to the CMO
and serve as the portfolio-level commercial governance authority across the
organization.
This role governs how Cyncly’s capabilities are segmented, positioned,
differentiated, and monetized across all industries, regions, and customer
segments — consistently and at scale.
Key Responsibilities
Lead and develop the product marketing team
* Lead, coach, and grow a distributed team of BU-aligned PMMs
* Define role clarity, development paths, and accountability frameworks
* Foster a culture grounded in commercial rigor, segmentation discipline, and
genuine customer empathy
* Attract top product marketing talent as the organization evolves
Govern the commercial operating model
* Design and enforce segmentation and positioning standards across all BU’s.
* Ensure comparability of PMM quality, KPIs, and strategic assets across the
portfolio
* Govern Opal and AI instruction frameworks to ensure commercial architecture
is consistently encoded in automated systems
* Define and maintain the asset portfolio that constitutes Cyncly’s commercial
infrastructure
Own portfolio-level strategic planning
* Partner with BU GMs, Product leadership, and the CMO to define
portfolio-level GTM strategy
* Lead market prioritization input into annual planning cycles
* Provide opportunity sizing, segment attractiveness frameworks, and commercial
recommendations
Institutionalize competitive intelligence
* Elevate competitive intelligence from reactive field input to strategic
institutional infrastructure
* Govern structured win/loss analysis, differentiation frameworks, and
quarterly competitive reviews
* Ensure intelligence actively informs pricing, positioning, and roadmap
decisions
Architect cross-BU expansion and portfolio coherence
* Define cross-sell pathways and expansion logic across BUs
* Govern portfolio-level narrative to ensure Cyncly competes as a unified
ecosystem
* Resolve narrative conflicts and prevent positioning cannibalization across
the portfolio
Align cross-functional commercial execution
* Serve as the horizontal governance layer across Product, Sales, Global
Integrated Demand, Digital Experience, and Content Marketing
* Define clear decision rights between portfolio-level governance and BU-level
execution
* Drive alignment between the buying process and the selling process at every
stage.
What You Bring
We care about mindset, trajectory, and the quality of what you’ve built more
than years of experience. If you recognise yourself in the description below, we
want to hear from you.
Experience & Background
* Proven leadership of a product marketing team in a B2B technology or SaaS
environment
* Track record of building and elevating PMM functions — creating structure,
governance, and impact where it didn’t fully exist
* Experience managing a multi-product or multi-BU portfolio in a global
organization
* Fluency across SMB and enterprise buyer journeys, messaging models, and
commercial dynamics
* Comfortable in a high-growth, PE-backed environment with pace, commercial
focus, and M&A complexity
* Experience with eCommerce-led or self-serve GTM motions is a strong
advantage
Skills & Competencies
* Commercial architecture thinking — able to design governance models that
impose clarity across a complex, multi-BU portfolio
* Strategic clarity — identifies what matters across competing priorities and
translates it into coherent direction
* People leadership — genuine developer of talent in distributed, globally
spread teams
* Analytical rigor — uses win/loss analysis, customer research, and competitive
data as active decision inputs
* Cross-functional influence — credible and effective working with Product,
Sales, Field Marketing, Digital, and C-suite
* Builder’s mindset — equally strong in strategy and hands-on execution; drives
measurable outcomes
Working for us
At Cyncly, we’re a global family that collaborates with humility and respect for
one another. With more than 2,400 employees around the world, we not only
recognize our diverse perspectives, we champion our different outlooks and
firmly believe it to be what makes us better together.
You can expect to work in a supportive and nurturing environment, with experts
in their fields who strive for quality and excellence without compromising
others. We also believe in a flexible and autonomous working environment,
focused on the continual growth of our employees.
Diversity of experience and skills combined with passion is a key to innovation
and brilliance, so we encourage applicants from all backgrounds to apply to our
roles.
That’s who we are: A team that recognizes our strength is in working together to
not only get things done, but also lead the industry with a bold approach that’s
dedicated to making our customers better. Come join us!