Strengthening and empowering all of the communities we serve.
About Catalyst IQ
Catalyst IQ
[https://nam10.safelinks.protection.outlook.com/?url=http%3A%2F%2Fcatalystiq.com%2F&data=05%7C02%7CDRizzo%40advancelocal.com%7C122607fa901b4b342d9408de39979118%7C1fe6294574e64203848fb9b82929f9d4%7C0%7C0%7C639011520300171207%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=VysbRl5P%2F1%2F3xLeunzbRn8Ug8yuK%2BThRG84Xel2iI%2B4%3D&reserved=0] is
a digital marketing and technology leader formed by uniting Advance Automotive’s
top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower
automotive dealers and manufacturers to grow with precision and profitability
through smarter, faster, and more comprehensive solutions. As a part of Advance
Local and built on a foundation of over a decade of proprietary technology
development, 23 billion data points, 22 OEM certifications, and a national sales
force, Catalyst IQ combines cutting-edge innovation with human expertise to
deliver real-time insights and actionable intelligence that accelerate sales.
We are seeking a detail-oriented and proactive SEO Specialist to join our team.
In this role, you will play a key part in developing, planning, and implementing
high-impact SEO content strategies while supporting our analytics efforts. You
will collaborate closely with content writers, the analytics team, and
client-facing stakeholders to drive organic traffic growth, improve search
rankings, and deliver measurable results for our automotive clients.
Primary Responsibilities
* SEO Content Development & Planning
* Research and identify high-opportunity keywords, search trends, and content
gaps aligned with client business goals and market demand (including
AI-driven search signals).
* Develop comprehensive SEO content strategies to support organic visibility
and user intent.
* Collaborate with writers and stakeholders to plan SEO-optimized content that
ranks well in traditional and emerging search environments (e.g., Google, and
LLMs).
* Review, implement, and execute SEO best practices.
* SEO Content Implementation & Optimization
* Audit, optimize, and update existing website content for on-page SEO best
practices (metadata, headings, schema and structured data,
linking strategies, technical SEO, etc.).
* Implement technical SEO recommendations to enhance crawlability, mobile
performance, overall user experience, and conversion optimization.
* Monitor content performance post-launch and make iterative improvements based
on data insights.
* Analytics & Reporting Support
* Assist the analytics team in preparing regular SEO and performance reports
using tools such as Google Analytics, Google Search Console, and other
industry platforms.
* Track key performance indicators including organic traffic, keyword rankings,
click-through rates, conversions, and engagement.
* Provide actionable insights and recommendations to improve SEO outcomes and
client ROI.
* Client Support
* Respond promptly and professionally to client requests related to SEO
performance, content opportunities, and analytics inquiries.
* Communicate SEO strategies, progress updates, and results clearly to clients
and internal teams.
Qualifications
* Bachelor’s degree in Marketing, Communications, Business, Data Analytics,
or related field, or equivalent experience.
* Minimum 2 years of experience in SEO, content optimization, or digital
marketing (agency or automotive/digital retail experience a plus).
* Strong understanding of SEO best practices, including on-page, technical, and
emerging trends in AEO/GEO/AI search.
* Proficiency with SEO and analytics tools (e.g., Google Analytics 4, Google
Search Console, Screaming Frog, or similar).
* Excellent analytical skills with the ability to interpret data and translate
insights into actionable strategies.
* Strong written and verbal communication skills for client interactions and
team collaboration.
* Detail-oriented, organized, and able to manage multiple projects and
deadlines effectively.
Preferred Skills
* Experience in automotive, retail, or performance marketing industries.
* Familiarity with content management systems like WordPress.
* Knowledge of AI-driven search trends and optimization techniques.