Work Whisper

About collectionHQ & Fluent Software Group
collectionHQ is the global leader in collection intelligence software, helping libraries and library consortia make smarter stock management decisions using data. With customers across the UK, Europe, North America, and beyond, collectionHQ empowers library professionals to maximize the impact of their collections — ensuring the right materials are in the right place at the right time.
collectionHQ is part of Fluent Software Group (a Valsoft Corporation operating group), a global acquirer and operator of vertical market software businesses. We focus on specialized industries where expertise creates lasting advantages.
We’re builders, not holders. When we partner with a company, we bring operators and resources to actively scale it — not just sustain it. That means you’ll work in an environment that moves with urgency, embraces new ways of operating, and genuinely invests in what comes next to take businesses further.
The Opportunity: Growth Marketing Manager
We’re looking for a creative, data-driven, and results-oriented Growth Marketing Manager to drive measurable business growth across the core collectionHQ product suite. This role is focused on generating and accelerating sales pipeline through high-impact marketing strategies, with content creation at the heart of success.
You’ll own the development and execution of growth initiatives across multiple channels, using data, experimentation, and continuous optimisation to increase brand awareness, engagement, and revenue. Content will be a critical driver in this role — fueling campaigns, supporting sales, and enabling scalable pipeline growth.
This role works closely with a Go-To-Market (GTM) Engineer to maximise sales pipeline growth across the core collectionHQ products. You’ll be responsible for presenting the marketing strategy to key stakeholders and demonstrating clear ROI across all marketing activities, including events.
What You’ll Own
Pipeline & Demand Generation
Own and execute the marketing strategy, working in close partnership with the GTM Engineer to drive pipeline growth and revenue impact
Define and refine target audiences and ideal customer profiles (ICP) to improve campaign effectiveness and pipeline quality
Build and optimise demand generation programs across the full funnel, from awareness through to revenue
Partner with the GTM Engineer to build, launch, and scale data-driven pipeline generation campaigns
Content & AI-Enabled Marketing
Lead AI-enabled content creation across written and visual formats, leveraging AI tools to generate, optimise, and scale high-performing campaign and sales assets (e.g. email, social, landing pages, collateral) while maintaining brand quality and consistency
Collaborate with product and customer teams to develop compelling, high-performing messaging and content
Manage and optimise marketing channels (website, social, email, paid media) to maximise pipeline contribution
Collaborate with the GTM Engineer on marketing technology, automation, and data infrastructure to enable scalable growth
Analytics, Reporting & Events
Manage and execute the marketing strategy for national and international trade shows, ensuring measurable pipeline and ROI impact
Analyse campaign and funnel performance (MQL → SQL → pipeline → revenue) and own reporting on marketing contribution to pipeline and ROI, using data insights and AI-assisted analysis to continuously improve performance
Establish and optimise attribution models to understand channel and campaign contribution to pipeline and revenue
Own alignment with sales to optimise lead quality, conversion rates, and pipeline progression through continuous feedback loops
30–60–90 Day Success Plan
Days 1–30: Discovery & Alignment
Build strong relationships with development, sales, and customer success teams to understand the business, product, and customer needs
Review existing marketing collateral, messaging, and brand positioning
Audit current campaigns, website, social channels, and performance metrics
Assess upcoming events and marketing plans already in place
Identify quick wins and initial opportunities for improvement
Days 31–60: Strategy & Execution Setup
Develop and implement a clear marketing strategy focused on increasing brand awareness and supporting pipeline growth
Align closely with the GTM Engineer to define campaign frameworks and execution plans
Begin producing and refining content and collateral to support GTM-led campaigns
Introduce AI tools and workflows to improve content creation speed and quality
Establish KPIs and reporting structures to track success
Days 61–90: Optimisation & Growth
Execute campaigns at scale and monitor performance against defined KPIs
Analyse results and campaign effectiveness, using insights to refine strategy
Optimise content, channels, and messaging based on data and AI-driven insights
Coordinate next steps and longer-term planning with sales, product, and leadership teams
Build a repeatable, scalable marketing engine aligned with revenue growth goals
Who You Are
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
4+ years of marketing experience
Proven experience driving pipeline growth
Strong understanding of digital marketing and demand generation
Experience creating high-performing written and visual content
Hands-on experience with AI marketing tools
Strong ability to refine and elevate AI-generated outputs
Excellent communication and storytelling skills
Proficient with marketing tools (Google Analytics, HubSpot, etc.)
Experience working with GTM or growth teams
Why collectionHQ?
Entrepreneurial Energy: No two days look the same — you’ll work on meaningful problems with real business impact
High Autonomy, High Impact: Own your work from Day 1 in a team that trusts you to deliver
Serious Career Growth: Build your path within a growing global software portfolio
Learning-Driven Culture: Continuous improvement mindset across product, process, and people
Global Reach, Local Impact: Work with customers and teams across the UK, North America, Europe, and beyond
Join Us
Help us scale incredible software companies without losing their entrepreneurial edge. At collectionHQ, Fluent, and Valsoft, you’ll make a real impact from Day 1.
#collectionHQ